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Elektrik Eel Festival is a high-energy electronic music concept inspired by neon lighting, late-night atmosphere and underground rave culture. The visual identity uses bold contrast, charged colour and textured imagery to create a sense of movement and intensity.

 

This project focuses entirely on mobile digital design, presented as a scrollable mock-up rather than a functioning website. The long-form mobile layout was designed to simulate the experience of navigating a festival landing page, showcasing brand personality, hierarchy and user flow in a conceptual format.

 

Each section of the mock-up reflects festival energy, with artist tiles arranged for quick scanning, a bold ticketing block to draw attention, genre highlights supported by vibrant imagery and hero visuals that set an immersive tone.

 

The aim of the concept is to demonstrate how branding and digital storytelling can work together on a mobile-first platform. While non-interactive, the design presents a cohesive and atmospheric direction that captures the spirit of Elektrik Eel Festival.

 

In this portfolio, the mobile concept is displayed as static mock-up frames to communicate the overall flow and visual direction.

 

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