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About Samantha Goode

 

I’m Samantha, a graphic designer, photographer and illustrator based on the Central Coast of NSW, Australia. My work is shaped by story, nature and quiet intention. I create thoughtful visual identities, campaigns and photographic narratives that balance clarity, emotion and craft.

 

Tide & Serif is my creative studio where design meets storytelling. I believe in work that feels grounded and human. Whether it’s branding, packaging, editorial layout or photography, I focus on honest visual communication that feels considered, calm and meaningful.

 

My process is guided by observation, curiosity and a deep connection to the natural world. I’m drawn to gentle palettes, organic form and design that feels both contemporary and timeless. My ceramics practice, both at the wheel and through hand building, also shapes my design approach by grounding it in texture, tactility and the beauty of handmade form.

 

When I’m not designing, you’ll often find me by the ocean with my camera or working with clay exploring forms, surfaces and ideas that inspire my visual direction.

 

If my work resonates with you, I’d love to connect.