Boost Juice

Branding · Packaging Design · Visual Identity

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This rebrand of Boost Juice explores a fresher, more refined direction for the iconic Australian smoothie brand. The visual identity focuses on clarity, vibrancy, and a cleaner expression of Boost’s energetic personality. Organic shapes, simplified fruit motifs, and modern typography work together to create a bold yet approachable brand presence.

The refreshed system aims to improve recognition and consistency across packaging, signage, digital media, and in store environments. Colour palettes are intentionally bright but more controlled, creating a sense of health, freshness, and natural flavour without overwhelming the eye.

Packaging concepts highlight clear hierarchy, structured layouts, and simplified graphics that help products stand out on shelf. Each element from the colour blocking to the refined logotype has been crafted to feel contemporary while still retaining the playful spirit that Boost Juice is known for.

The result is a cohesive and modernised identity that elevates the brand, enhances usability, and brings new life to one of Australia’s most recognisable juice bars.

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