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Billy’s Brew is a coastal-inspired craft beer brand that celebrates the relaxed, sun-soaked lifestyle of Queensland’s beaches. The visual identity blends bold illustration, fluid organic forms, and a rich ocean-inspired palette to capture the feeling of endless summer.

 

This project explores how character-driven design can shape a memorable brand story. The signature sea-turtle motif and wave-like label structure were crafted to evoke movement, warmth, and the laid-back rhythm of coastal living.

 

The brand system extends across can and bottle packaging, merchandise, apparel, and digital touchpoints. Typography and colour work together to create a contemporary craft-beer identity that feels vibrant, fresh, and unmistakably local.

identity that works seamlessly across both digital and physical applications.

 

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