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Earth & Sky is a calming and nature inspired wellness brand designed to reflect the balance between grounding energy and mindful elevation. The visual identity draws from soft organic shapes, gentle layered gradients, and a soothing colour palette to create a peaceful and contemporary brand presence.

 

This project explores how visual design can enhance the sense of ritual and wellbeing within a yoga practice. Each element from the flowing symbol to the open and spacious typography has been crafted to evoke breath, movement, and the connection between body and environment.

 

The brand system extends across merchandise, packaging, uniforms, studio signage, and promotional touchpoints. Layouts and typography emphasise clarity and calm, while the colour palette reinforces the brand’s restorative personality. The result is a flexible identity that works seamlessly across both digital and physical applications.

 

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