Branding · Packaging Design · Visual Identity

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Opa’s is a warm and nostalgic food brand inspired by traditional family cooking and the comforting flavours passed down through generations. The visual identity blends handcrafted textures, soft typographic choices, and earthy colour tones to create a homely and authentic brand presence. This project explores how storytelling and visual design come together to celebrate heritage and elevate everyday pantry staples.

A key feature of the Opa’s range is its focus on simplicity and authenticity. Packaging is designed to be approachable and functional with clear hierarchy, inviting imagery and structured label formats that make products easy to navigate on shelf. Each element from icons to textures is crafted to evoke the comfort of home cooked meals and the timeless appeal of family recipes.

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The brand system extends across packaging, signage, merchandising and promotional touchpoints, ensuring a cohesive identity that feels both familiar and contemporary. Typography and layout take cues from classic recipe cards and European influenced design while the colour palette reinforces the brand’s warm, artisanal character. The result is a flexible identity that works seamlessly across both digital and physical applications.