The visual identity extends across packaging, merchandise, signage and promotional touchpoints to create a cohesive and energetic brand presence. This project showcases the end-to-end development of the system from initial concept exploration and colour testing through to packaging layouts, mockups and real-world applications.
SpiceHe Branding & Packaging
Branding · Packaging Design · Visual Identity
SpiceHe is a playful and colour-driven spice brand designed to bring warmth, convenience and personality into everyday cooking. Built around bold flavour-coded colours, soft rounded typography and lively chilli illustrations, the identity creates instant shelf impact and clear flavour recognition.
A key feature of the product is the pre-measured spice cube, individually wrapped in an edible tapioca film. Each cube contains the exact amount of spice needed for a single dish, making cooking quicker, cleaner and more consistent. The tapioca film dissolves directly into the dish as it cooks, eliminating waste and simplifying preparation.
